Hello and thank you for your interest in RealEye!
We're excited to have you on board as you begin your journey into the world of webcam-based eye-tracking :-) Whether you're a researcher, designer, marketer, or UX professional, RealEye gives you the tools to gain deep insights into how users interact with visual content, helping you optimize designs, and enhance decision-making processes.
What is RealEye?
RealEye is an online platform designed for conducting eye-tracking studies. It can be used across a variety of fields, including:
- market research
- user experience (UX) testing
- behavioral studies
... and many more. By capturing data on where and how a person looks at specific stimuli, RealEye provides insights into attention, perception, and cognitive processing.
RealEye works using regular webcams / smartphone cameras - no specialized hardware, or software installations are required. Researchers and marketers can conduct studies on desktops, laptops, tablets, and smartphones in participants' natural conditions.
The platform collects the data in real-time and then processes it to RealEye’s intuitive Analytics Dashboard to generate heatmaps, gaze/fixation plots, and other visual representations of where and how users focus their attention.
RealEye offers a license-based pricing model that provides flexibility for different user needs. The design focuses on simplicity, allowing researchers to start studies without requiring expensive equipment or complex setups. With support for multiple languages, RealEye ensures accessibility for researchers conducting studies across different regions and cultures!
The goal is to make eye-tracking more affordable, accessible and easy to use for researchers around the world 🌎
Getting Started with RealEye
Getting started with RealEye is quick and easy :-) We offer a 7-day Free Trial to help you explore all the features and capabilities of RealEye. It’s the perfect way to experience the platform and see how it can support your research! Once your account is created, you'll be able to:
Step 1: Set Up your studies (set Study Settings, upload and Set Up your Content).
Step 2: Invite participants to your study to collect the eye-tracking data.
Step 3: Analyze the Results in our user-friendly Analytics Dashboard.
... and you’re all set to start your eye-tracking journey with RealEye! Test your designs, validate hypotheses, and optimize user experiences with data-driven confidence. Good luck and we can't wait to see your results!
🚀 Start your first study now!
💌 If you have any questions or need further assistance, feel free to reach out to our team at contact@realeye.io