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Getting started with RealEye

Learn how to create your account, set up your first eye-tracking study, manage content, collect data, and get ready to analyze your results.



Getting started with RealEye is quick and easy :-) We offer a 7-day Free Trial to help you explore all the features and capabilities of RealEye. It’s the perfect way to experience the platform and see how it can support your research!

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Step 1: Create Your Account

  1. Go to https://app.realeye.io/register
  2. Type in your email and manually fill out your data, or click “Sign Up with Google.”
  3. Check your email and click the link to verify your account.
  4. Log in to your RealEye Dashboard.

💡 Your Free trial will start automatically as soon as you sign up!


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Step 2: Set Up Your First Study

Once you're logged in:

  1. Click the New Study button.
  2. Choose your [Study Type]:
    • Images and Videos – perfect for testing visual content, such as ads or images and A/B testing
    • Interactive Mockup – perfect for simulating user interaction with product or application mockups. Use this for A/B tests, user flow analysis, and usability testing
    • Embedded Website - perfect for testing live websites, understanding how users navigate, and measuring engagement with different design elements
    • Screen Recording - perfect for capturing real-time user interactions on their screen, and for all other studies that don't have a specific type yet ;-)
    • Instagram Mockup - perfect for testing how users interact with Instagram-style content, great for marketing, ad, or social media platform studies
    • 🆕 Shelf Testing - perfect for simulating product displays in stores, allowing you to understand which items grab attention first. Great for product placement studies or market research
  3. Set Study Settings (questions, tasks, duration, etc.)
  4. Upload and Set Up your Content.
  5. Run your study and select the number of participants you want to invite to your study.

💡 Tip: You can add a Survey to specific items and gather qualitative insights.

Create a Study


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Step 3: Collect the Data

You have two options:

  • Invite Your Own Participants – share the participation link with your users.
  • Invite RealEye Panelists – order participants based on demographic filters (age, gender, location, etc.) with the help of RealEye

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Step 4: Analyze the Results

Once data is collected, it is automatically saved to the database and ready for analysis. To begin:

  1. Navigate to the Results tab of your study
  2. Explore the following features:
  3. (If your license includes this feature)  Export your data to CSV files for further analysis in external tools
  4. Use built-in tools to compare AOIs, analyse survey questions, and gain insights into user visual behavior!

Analyse the Study


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Ready? Steady? Go!!!

You’re all set to start your eye-tracking journey with RealEye! Test your designs, validate hypotheses, and optimize user experiences with data-driven confidence. Good luck and we can't wait to see your results! 

🚀 Start your first study now!



💌 If you have any questions or need further assistance, feel free to reach out to our team at contact@realeye.io