Why Eye-Tracking is right for you?
What you see is important. It affects what you learn, what you do, and what you buy. You look before you click.
Have you ever wondered how useful it would be to see your items through the eyes of your customers?
With eye-tracking software, you have the ability to track your user’s eye movements. You will see exactly what they see when they are interacting with your content or items.
This is why we created RealEye.
Combining this data with heatmap analytics gives you some powerful technology. This technology can be used to track the unconscious behavior of your users.
So how can eye tracking help you when designing your content?
When you use eye-tracking software such as RealEye, you can uncover where a person looked first. You can find out the most interesting part of the screen for the user and whether they are looking where you want them to.
As a general rule, you have several seconds to grab your customer's attention. You might try conducting surveys to try and figure out why you aren’t managing to engage your visitors. You might even ask them directly, but only true data will tell you what is happening.
How does (Real)Eye-tracking work?
Eye-tracking is a state-of-the-art process that tracks users’ eye movements. A simple webcam watches the participant while they perform a test on your images. First, the process begins with calibration. This is where the system is learning how participants' eyes move when they are looking at certain parts of the screen.
After this is successful, we can measure the position of the eyes while showing them your item.
Studies prove that RealEye is around 100px (~1.5 cm) accurate with an average error on the visual angle of ~4.17 deg. This accuracy allows you to analyze users' interactions with your designs with the most precise of analysis.
Using RealEye is simple:
- Start your item, upload an image, video, or live website.
- Run analysis with RealEye participants allocated at random and get your results in just a few hours! If you want, you can also invite your own participants with a special URL. All they need is a laptop with a webcam!
- Get your results on playable heatmaps.
Eye-Tracking is accessible and affordable.
Eye-tracking software has actually been around for a long time. Now though, it’s available to everyone at a fraction of the price. Plus, it's ridiculously simple to use. Eye-tracking heat maps are some of the most accurate data sources. They capture that all-important first interaction with your item. Eye-tracking software will help you understand your users' main focus points and discover how your audience will see them.
How valuable is it to know what is eye-catching about your item before you release your design?
Who will test my designs?
You can invite your own participants (all they need to have is a laptop/PC with a webcam) or use our network of participants. We record their gaze path using our RealEye eye-tracking software. The results will be genuine as it will be the first viewing of your item. Don't worry, all our participants are in their natural environments, and they're not being recorded. This way, there's no risk of a laboratory setting corrupting the results.
So there you have it, eye-tracking software like RealEye is an affordable, easy-to-use tool to test your designs or content. Providing you with some of the most accurate and important data.
Make decisions based on numbers, not on “what looks better”.