--- title: Who can benefit from RealEye? description: Explore how RealEye can benefit professionals across fields - enhancing UX, marketing, research, and academic studies with valuable visual behavior insights. --- [Skip to content](http://support.realeye.io/who-can-benefit-from-realeye#main-content) [![logotype](https://support.realeye.io/hs-fs/hubfs/logotype.png?width=140&height=57&name=logotype.png)](https://support.realeye.io/?hsLang=en) Open main navigation Close main navigation - [Contact us](mailto:contact@realeye.io) [Contact us](mailto:contact@realeye.io) How can we help you? - There are no suggestions because the search field is empty. 1. [RealEye Knowledge Base](http://support.realeye.io/?hsLang=en) 2. [Getting started](http://support.realeye.io/getting-started?hsLang=en) # Who can benefit from RealEye? ## Explore how RealEye can benefit professionals across fields - enhancing UX, marketing, research, and academic studies with valuable visual behavior insights. --- **RealEye is a fully online platform with webcam-based eye-tracking that offers valuable insights into visual behavior.** It is designed to support professionals from a variety of fields, from academic researchers to designers and marketers. Here's how different professionals can use RealEye: [https://www.realeye.io/use-cases](https://www.realeye.io/use-cases)   ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) ### **Marketing & Advertising** RealEye helps marketers understand **how people engage with their ads or content**. By knowing where people look first and how they focus on elements like images, headlines, and call-to-action buttons, marketers can optimize their designs to improve user engagement and conversion rates. [![Eye tracking in Marketing & Adveritising - Shelf Testing](https://support.realeye.io/hs-fs/hubfs/Nagrywanie2025-04-30134545-ezgif.com-resize.gif?width=511&height=288&name=Nagrywanie2025-04-30134545-ezgif.com-resize.gif)](https://shelftesting.realeye.io/) ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) ### **UX/UI Design** For designers, understanding where users' attention goes when they navigate a website or app is crucial. RealEye allows them to identify **which elements draw the most attention** and **which parts are ignored**. [![RealEye in UX Design](https://support.realeye.io/hs-fs/hubfs/page-UX-intro-movie-v3-ezgif.com-video-to-gif-converter.gif?width=670&height=419&name=page-UX-intro-movie-v3-ezgif.com-video-to-gif-converter.gif)](https://www.uxstudioteam.com/ux-blog/eye-tracking-in-ux-research)   ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) ### **E-commerce Platforms** RealEye can provide insights into customer behavior, helping website owners understand what keeps visitors engagedor **what drives them to abandon a purchase**. This helps in optimizing product pages, improving navigation, and offering a better overall user experience. You can watch the video from E-commerce study here: [RealEye E-commerce Study Recording](https://app.realeye.io/study/e4f01096-65b8-432d-8f50-258c0e7e4b20/recordings/f0e884da-e327-4a2c-a7f8-c55a7bc82cd8/?sharingSecret=e39ee8b9-f273-4d26-be75-70fa13087986#movingMedianRangeMs=200&minFixationDurationMs=80&maxFixationDurationMs=400&gazeVelocityThreshold=150&maxSaccadeDurationMs=150&viewLayerShowGaze=true&viewLayerShowMouse=false&viewLayerShowFixationPlot=true&viewLayerShowFixationPlotOptionsLimit=true&viewLayerShowGazePlot=false&viewLayerShowGazePlotOptionsLimit=false)   ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) ### **Research & Academics** RealEye supports 350+ Universities and Schools from all over the world. **Researchers conduct studies on human behavior, attention, or cognitive processes.** By using eye-tracking data, they can analyze how individuals interact with content, how attention is distributed, or how different elements influence decision-making.   ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) ### **Healthcare** Eye-tracking data can also be used in medical and behavioral research, such as **understanding cognitive processes**, or studying how people with disabilities interact with technology. **Other Examples:** In a 2024 study, RealEye was used to understand how dermatologists interact with AI-powered diagnostic tools when identifying melanoma. The study tracked how 76 dermatologists engaged with dermoscopic images, revealing how visual attention to AI-generated explanations can impact diagnostic accuracy. [Read more here.](https://www.realeye.io/blog/post/when-eye-tracking-meets-ai-in-dermatology?utm_source=chatgpt.com)   ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) ### **Mobile Feed Testing** With users spending more time scrolling through content on mobile devices, it’s crucial to understand how they interact with feed-based layouts such as social media timelines or mobile news apps. RealEye enables mobile feed testing by showing how attention is distributed across dynamic, scrollable environments. Marketers, product designers, and UX teams can test how well content, ads, or calls-to-action perform as users scroll — helping to i**mprove visibility, engagement, and interaction on mobile platforms**. [![RealEye Instagram Mockup](https://support.realeye.io/hs-fs/hubfs/671fa4364cbce7ba18870b30_671fa305c0e190fb7ad6ebc1_insta-mockup.gif?width=234&height=479&name=671fa4364cbce7ba18870b30_671fa305c0e190fb7ad6ebc1_insta-mockup.gif)](https://www.realeye.io/blog/post/introducing-instagrammockups-at-realeye)   ![line\_RealEye](https://support.realeye.io/hs-fs/hubfs/line_RealEye.png?width=670&height=1&name=line_RealEye.png) #### **In summary, RealEye benefits anyone looking to better understand user behavior, optimize digital content, and improve interaction efficiency, ultimately enhancing user experience and driving business success :-)** See how RealEye has already supported various projects: [RealEye in Action](https://www.realeye.io/blog/realeye-in-action) & [Articles mentioning RealEye](https://support.realeye.io/articles-mentioning-realeye?hsLang=en)!   --- ![](https://support.realeye.io/hs-fs/hubfs/image-png-Jan-27-2025-10-40-35-1809-AM.png?width=670&height=377&name=image-png-Jan-27-2025-10-40-35-1809-AM.png) --- 💌 If you have any further questions, feel free to reach out to our team at **support@realeye.io** - [Getting started](http://support.realeye.io/getting-started?hsLang=en) - [(Webcam) Eye-Tracking Basics](http://support.realeye.io/webcam-eye-tracking-basics?hsLang=en#main-content) - [RealEye accuracy](http://support.realeye.io/webcam-eye-tracking-basics?hsLang=en#realeye-accuracy) - [Licenses & Pricing](http://support.realeye.io/licenses-pricing?hsLang=en) - [Account Settings](http://support.realeye.io/account-settings?hsLang=en) - [Study Setup & Settings](http://support.realeye.io/study-setup-settings?hsLang=en#main-content) - [Study Types](http://support.realeye.io/study-setup-settings?hsLang=en#study-types) - [Content Setup & Stimuli (Items) Settings](http://support.realeye.io/content-setup-stimuli-items-settings?hsLang=en) - [Managing Participants](http://support.realeye.io/managing-participants?hsLang=en) - [Analyzing Study Results](http://support.realeye.io/analyzing-study-results?hsLang=en) - [Advanced Features & Integrations](http://support.realeye.io/advanced-features-integrations?hsLang=en) - [Security & Privacy](http://support.realeye.io/security-privacy?hsLang=en) - [Troubleshooting](http://support.realeye.io/troubleshooting?hsLang=en) - [Ghost articles](http://support.realeye.io/ghost-articles?hsLang=en) [![logotype](https://support.realeye.io/hs-fs/hubfs/logotype.png?width=140&height=57&name=logotype.png "logotype")](http://realeye.io) RealEye sp. z o. o. 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