Survey module

After each stimulus (either image, video or embedded website), you can add several follow-up questions to obtain additional insights for your research. For website mockups and screen recording studies, you can create a survey at the end of the study.

You can add the following types of questions:

• text answer

This is a question where a participant has to type the answer manually - you can set the minimum and the maximum number of characters required. If the minimum number of letters is set to 0, then answering the question isn't required.

Example:

How it looks for participants:

• choice question

For this type of question, you give a participant some options to choose from (they can be displayed in random order if the "Randomize answers" option is checked). You can set how many answers can be chosen - if the minimum number of choices is 0, then the answer to this question is not required. To make participants choose exactly 1 answer, set the minimum and the maximum number of choices allowed to 1.

Example:

How it looks for participants:

In this case, the minimum number of choices was set to 0, so a participant can skip the question without choosing any of the actors - the "Next" button is active without any option checked.

• 1-5 rating scale

Ask participants to rate something (i.e., an ad that they have just seen) on a scale from 1 to 5. You may (or may not) set an answer to this question as required.

Example:

How it looks for participants:

The answer, in this case, was required as the "Next" button remains inactive.

• matrix choice

A matrix choice is a type of question that consists of a group of multiple-choice (or single-choice) questions displayed as a grid of rows and columns. For example, if you put in rows actors and in columns traits, you can ask the participant to assign to each actor some of the traits, that best describe them (multiple-choice). Another example, this time for single-choice answers, would be to rate products (in rows) by checking the right column (with grades).

You can randomize the order of rows, columns, or both and choose how many choices (from columns) can be chosen for each row (including 0 - no answer required or any exact value if the minimum and the maximum number of choices are set to the same value).

Example:

How it looks for participants:

For each drink, exactly 1 answer (column) could be chosen.

• images as answers

Ask participants to choose any number of images from the one you added. You can randomize the order in which the images are being displayed and set how many images have to be chosen (from 0 - an answer to required, to all of them).

Example:

How it looks for participants:

NOTE: For every question, while you are setting it up, you can see the question preview to see what it would look like for your participants.

NOTE2: While answering the questions, participants can move (i.e., to look at the keyboard to write an answer), but they are asked to correct their position before the next stimuli where the eye-tracking measuring is done.

NOTE3: If you copy the item, all of its settings are copied as well (including the survey), even if you replace the item.

NOTE4: You can show an item (image/video) above the survey question (to recall the item for participants while they answer questions related to the item).

Deleting or editing questions

After reverting the study back to draft mode, you can make changes to the questions - change their order add a new question, delete one or change the answers options. Deleted questions/answers will be removed from the results, changed (i.e., an option from the choice question) will be replaced (although in the CSV, the old answer will still be visible). For added questions, participants that did the study before the change won't have this question answer visible.

You can see the results for each participant separately:

or aggregated for each item:

You can also download the survey data as a CSV file:

Here you'll also find a video explainer about this feature.