Learn how to use RealEye.io - distributed webcam eye-tracking platform.

Beata Lewandowska
Written by Beata Lewandowska

Survey module


After each stimulus (either image, video, and live website), you can add several follow-up questions to obtain additional insights for your research. You can add the following types of questions:

  • text answer

This is a question where a participant has to manually type the answer - you can set the minimum and the maximum number of characters required. If the minimum number of letters is set to 0, then answering the question isn't required.

Example:

How it looks for participants:

  • choice question

For this type of question, you give a participant some options to choose from (they can be displayed in random order if the "Randomize answers" option is checked). You can set how many answers can be chosen - if the minimum number of choices is 0, then the answer to this question is not required. To make participants choose exactly 1 answer, set the minimum and the maximum number of choices allowed to 1.

Example:

How it looks for participants:

In this case, the minimum number of choices was set to 0, so a participant can skip the question without choosing any of the actors - the "Next" button is active without any option checked.

  • 1-5 rating scale

Ask participants to rate something (i.e. an ad that they have just seen) on a scale from 1 to 5. You may (or may not) set an answer to this question as required.

Example:

How it looks for participants:

The answer, in this case, was required as the "Next" button remains inactive.

  • matrix choice

A matrix choice is a type of question that consists of a group of multiple-choice (or single-choice) questions displayed as a grid of rows and columns. For example, if you put in rows actors and in columns traits, you can ask the participant to assign to each actor some of the traits, that best describe them (multiple-choice). Another example, this time for single-choice answers, would be to rate products (in rows) by checking the right column (with grades).

You can randomize the order of rows, columns, or both and choose how many choices (from columns) can be chosen for each row (including 0 - no answer required or any exact value if the minimum and the maximum number of choices are set to the same value).

Example:

How it looks for participants:

For each drink, exactly 1 answer (column) could be chosen.

  • images as answers

Ask participants to choose any number of images from the one you added. You can randomize the order in which the images are being displayed and set how many images have to be chosen (from 0 - an answer to required, to all of them).

Example: