RealEye smartphone accuracy
Understanding Accuracy on Mobile Devices
Webcam eye-tracking technology has revolutionized the way we understand user behavior and interaction with digital interfaces, including mobile devices. In this article, we'll explore the accuracy of webcam eye-tracking on mobile devices and discuss some exciting advancements on the horizon.
Similar to Desktop Environments:
It's important to note that the accuracy of webcam eye-tracking on mobile devices is comparable to that of desktop environments. The typical accuracy achieved is approximately 113 pixels (~3 cm). This means that the technology can precisely track where a user is looking on the screen, enabling researchers and developers to gain valuable insights into user behavior.
Screen Size:
Mobile devices, such as smartphones, have smaller screens compared to desktop monitors. On the horizontal layer, the accuracy is approximately 1/3 of the screen width, and on the vertical layer, it's approximately 1/8 of the screen height.
The Role of Scrolling
Mobile devices are often used for testing mobile websites, where users frequently scroll to access content. The act of scrolling plays a significant role in enhancing accuracy. When users scroll through a mobile website, the eye-tracking system can gather data across the entire webpage height. This extends the accuracy beyond the initial 1/8 of the screen height, resulting in a more comprehensive view of user interactions.
Future Advancements
Exciting News from RealEye: We are thrilled to share an exciting update from RealEye, a leader in eye-tracking technology. RealEye is actively working on a new approach for both desktop and smartphone eye-tracking.
Head Movement Tracking: One of the innovative features of this new approach is the ability to track head movements. Users will be able to move their heads naturally during device interaction. This advancement promises to provide even more realistic eye-tracking data by accounting for the natural movements people make while using their smartphones.
Shortened Calibration Time: RealEye's new engine also aims to radically shorten the calibration time. Calibration is a crucial step in ensuring accurate eye-tracking results. By reducing the time required for calibration, this improvement will make the eye-tracking experience more efficient and user-friendly.
Launch Date: We understand that you may be eager to experience these advancements. RealEye has estimated the launch of this new engine to be in Q1 2024, so stay tuned for more details.
In conclusion, webcam eye-tracking on mobile devices offers impressive accuracy, even on smaller screens. The adjustments made for screen size, coupled with the impact of scrolling, ensure that researchers and developers can obtain valuable insights into user behavior. Moreover, the upcoming advancements from RealEye, including head movement tracking and shortened calibration time, promise to further enhance the accuracy and usability of mobile device eye-tracking. This technology continues to evolve, opening up new possibilities for mobile eye-tracking research and improving the overall user experience.