Learn how to use RealEye.io - webcam eye-tracking platform.

Beata Lewandowska
Written by Beata Lewandowska

RealEye Pricing

Pay as you go with our flexible pricing

RealEye offers 3 payment plan options, as you can check here: https://www.realeye.io/pricing/

Price is charged monthly. You can cancel subscription at any time, but please remember, that it means lack of access to your studies and collected data after 30 days from the last payment. To maintain your data, you are welcome to lower your subscription plan.

You can also save money by buying the annual version of any plan - equivalent of getting 2 months for free.


In every plan there is a difference in the number of testers available per month (own testers and ones provided by RealEye), but within this limit you can create as many studies, as you want. The unused testers don’t stay to the next month, but you can buy additional testers: $1 for every own tester and you can hire a RealEye tester for $5 each. Additional testers also don’t stay to the next month - in every new payment period (month) your number of available testers is exactly the same as said in the plan.

Plans also differ in maximum study time - 60 or 600 seconds. This is the maximum time of one study, regardless of the number of items put in the study.

Core features

Every plan in its core features has:

  • heatmaps (both fixation and gaze-based),
  • AOI’s analyzer (Area Of Interest is an analytical tool to calculate quantitative eye movement measures - draw a boundary around an area of a chosen image and receive desired metrics:
  • for gazes - total time spent by viewers at this area, average time spent per view, average first view, gaze counter, viewers counter and words counter,
  • for fixations - fixations counter, average fixation time, average time to first fixation, average time spent and ratio),
  • recordings (videos showing how tester’s eyes were moving over item during the test - gaze point)

Plan Standard and PRO enable also multi-language instructions (displaying instructions for a tester in other languages than English), external surveys/tools integration (connecting study with external surveys/tools) and export data (download recording, heatmaps and CVS files).

Moreover, plan PRO provides White-label (RealEye branding is removed from tests), and custom feature requesting.


Furthermore, in the Hobby plan only 1 person can be registered to have access to the account, but in other plans team collaboration is available.

In every plan you can contact RealEye via Email or Chat in order to gain support with your doubts. Plans Standard and Pro enable also study making and study result consultation (consult study settings and the meaning of received data with RealEye), 1-hour platform training and priority support (messages and requests will be marked as a priority).

If you are looking for an INDIVIDUAL offer, we also provide custom plans based on your needs. For more information schedule a call with one of our representatives.

We also have a special offer for educational, non-commercial purposes: https://www.realeye.io/for-education/