Learn how to use RealEye.io - Online Research Platform with Webcam Eye-Tracking

Beata Lewandowska
Written by Beata Lewandowska

Articles mentioning RealEye

Here you can find a list of scientific and non-scientific articles (already published) that are about the RealEye eye-tracking tool or just mention it.

Our whitepaper and scientific articles:

  • https://www.realeye.io/whitepaper/

  • Katarzyna Wisiecka, Krzysztof Krejtz, Izabela Krejtz, Damian Sromek, Adam Cellary, Beata Lewandowska, and Andrew Duchowski. 2022. Comparison of Webcam and Remote Eye Tracking. In 2022 Symposium on Eye Tracking Research and Applications (ETRA '22). Association for Computing Machinery, New York, NY, USA, Article 32, 1–7. https://doi.org/10.1145/3517031.3529615 (full text available after clicking the red "PDF" button)

  • "Comparison of webcam and remote eye-tracking" published in Insights Magazine no. 39, "Opening the Neuromarketing Black Box" (available to NMSBA members)

Other scientific articles:

  • Wisiecka, K., Krejtz, K., Krejtz, I. & Duchowski, A. (2022). Dynamics of visual attention during online lectures - evidence from webcam eye tracking. In T. Bastiaens (Ed.), Proceedings of EdMedia + Innovate Learning (pp. 1220-1230). New York City, NY, United States: Association for the Advancement of Computing in Education (AACE). Retrieved July 8, 2022 from https://www.learntechlib.org/primary/p/221437/

  • Wisiecka, Katarzyna, et al. "Comparison of Webcam and Remote Eye Tracking." 2022 Symposium on Eye Tracking Research and Applications. 2022. https://doi.org/10.1145/3517031.3529615

  • Giovanni Federico, Maria A. Brandimonte, Tool and object affordances: An ecological eye-tracking study, Brain and Cognition, Volume 135, 2019, 103582, ISSN 0278-2626, https://doi.org/10.1016/j.bandc.2019.103582

  • Federico G, Ferrante D, Marcatto F, Brandimonte MA. 2021. How the fear of COVID-19 changed the way we look at human faces. PeerJ 9:e11380 https://peerj.com/articles/11380/

  • Federico, G., Osiurak, F. & Brandimonte, M.A. Hazardous tools: the emergence of reasoning in human tool use. Psychological Research 85, 3108–3118 (2021). https://doi.org/10.1007/s00426-020-01466-2

  • Fazio, Marco & Reitano, Antonella & Loizzo, Monica. (2021). Consumer Preferences for New Products: Eye Tracking Experiment on Labels and Packaging for Olive Oil Based Dressing †. Proceedings - United States Naval Institute. United States Naval Institute. 70. 59. 10.3390/foods_2020-08124. https://doi.org/10.3390/foods_2020-08124

  • Silva-Torres, Juan-José; Martínez-Martínez, Luz; Cuesta-Cambra, Ubaldo (2020). “Diseño de un modelo de atención visual para campañas de comunicación. El caso de la Covid-19”. Profesional de la información, v. 29, n. 6, e290627.https://doi.org/10.3145/epi.2020.nov.27 (article in Spanish)

  • Jain, Gaurav & Nayakankuppam, Dhananjay & Gaeth, Gary. (2021). Perceptual anchoring and adjustment. Journal of Behavioral Decision Making. 34. https://doi.org/10.1002/bdm.2231.

  • Albrektson, M., & Xia, C. (2021), Designing the Navigation to E-services - Improving the Accessibility and Usability to Report a Crime or Loss at the Swedish Police Authority’s Website. Available from: https://hdl.handle.net/20.500.12380/303782

  • Bakker, Jildou & Deenen, Tristan & Gallé, Koen & Salomons, Mees & Vermeulen, Martijn & Yalamov, Yasen & Burch, Michael. (2020). Eye Tracking Data Analysis Using Several Visualizations and Interactions. 10.13140/RG.2.2.31679.74405

  • Menges, Raphael & Kramer, Sophia & Hill, Stefan & Nisslmueller, Marius & Kumar, Chandan & Staab, Steffen. (2020). A Visualization Tool for Eye Tracking Data Analysis in the Web. 1-5. 10.1145/3379156.3391831.

  • Lundberg, C. A., & Smith, L. (2021). Investigation of Embedded Brand Placement within Esports. Dissertation. Jönköping University. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53886

  • Jechova, R. (2018). Eye-tracking and its use in marketing, general approach, strengths and weaknesses [online]. Bachelor's thesis. Institute of Hospitality Management in Prague. Available from: https://is.vsh.cz/th/ayg1b/

  • Bel Ferreres, A. C. (2020). Metodologia per estudis d'enginyeria kansei fent servir mesures fisiològiques. Bachelor's thesis. Universitat Politècnica de Catalunya. Available from: http://hdl.handle.net/2117/333041

  • Szalach, A. Eyetracking w procesie ewaluacji systemów e-learningowych. (2020). Informatyka w Edukacji, XVII UMK Toruń. Available from: https://iwe.mat.umk.pl/iwe20/tom-iwe2020/45.pdf

  • Murali, M., & Çöltekin, A. (2021). Conducting eye tracking studies online. In Proceedings of the Workshop on Adaptable Research Methods for Empirical Research with Map Users, Virtual Workshop (Vol. 6). Available from: https://cogvis.icaci.org/21_adaptable/Murali.pdf

  • Andreoli, T. P., & Nogueira, A. C. (2021). Falsos discursos mercadológicos: Greenwashing x Bluewashing. Revista Pensamento Contemporâneo em Administração, 15(2), 69-87. https://doi.org/10.12712/rpca.v15i2.48890

  • Giovanni Federico, François Osiurak, Emanuelle Reynaud, Maria A. Brandimonte, Semantic congruency effects of prime words on tool visual exploration, Brain and Cognition, Volume 152, 2021, 105758, ISSN 0278-2626, https://doi.org/10.1016/j.bandc.2021.105758.

  • Vaculčíková, S. (2021). Neuromarketing a spotřební chování. Dissertation. Univerzita Tomáše Bati ve Zlíně. Available from:  http://hdl.handle.net/10563/47132

  • Giovanni Federico, François Osiurak, Maria Antonella Brandimonte et al. The visual encoding of graspable unfamiliar objects, 03 August 2021, PREPRINT (Version 1) available at Research Square [https://doi.org/10.21203/rs.3.rs-766686/v1]

  • Viejo, Claudia Gonzalez, et al. "Novel Packaging Development, Assessment and Authentication Using Smart Technologies, Non-invasive Biometric Sensory Tools and Artificial Intelligence." Food Packaging: The Smarter Way: 31, https://doi.org/10.1007/978-981-16-7196-8_3

  • Pasquotto Andreoli, T., & de Assis Vieira, B. (2022). "Oi, Meu Nome É…" x "Me Poupe": Influenciadores Digitais e a Reação dos Consumidores. Management and Connections Journal, 11(1), 39–60. https://doi.org/10.47456/regec.2317-5087.2022.11.1.35933.39-60

  • Navarrete Benalcázar, R. P. (2022). Transformación digital del marketing tradicional caso de estudio “Premium Level” [Tesis de pregrado, Universidad Técnica del Norte]. Recuperado de http://repositorio.utn.edu.ec/handle/123456789/12200

  • Fatemeh Sarvi, Maria Heuss, Mohammad Aliannejadi, Sebastian Schelter, and Maarten de Rijke. 2022. Understanding and Mitigating the Effect of Outliers in Fair Ranking. In Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining (WSDM '22). Association for Computing Machinery, New York, NY, USA, 861–869. DOI:https://doi.org/10.1145/3488560.3498441

  • Arce Ponce, B. V., & Rodríguez Garay, D. G. O. . (2022). Actitud del prosumidor ante la publicidad bumper de YouTube: Un análisis de seguimiento ocular. Ámbitos. Revista Internacional De Comunicación, (56), 143–163. https://doi.org/10.12795/Ambitos.2022.i56.09

  • Claudia Gonzalez Viejo, Sigfredo Fuentes, Irma C. De Anda-Lobo, Carmen Hernandez-Brenes, Remote sensory assessment of beer quality based on visual perception of foamability and biometrics compared to standard emotional responses from affective images, Food Research International, Volume 156, 2022, 111341, ISSN 0963-9969, https://doi.org/10.1016/j.foodres.2022.111341

  • Pūkienė, Ieva. Vizualiojo vartotojų dėmesio, jo stimulų ir požiūrio į reklamą sąsajos tradicinių ir neuromarketingo tyrimų integravimo kontekste. Diss. Kauno technologijos universitetas, 2022


  • Sailin Zhong, Loïc Rosset, Michael Papinutto, Denis Lalanne, and Hamed Seiied Alavi. 2022. Binaural Audio in Hybrid Meetings: Effects on Speaker Identification, Comprehension, and User Experience. Proc. ACM Hum.-Comput. Interact. 6, CSCW2, Article 279 (November 2022), 24 pages. https://doi.org/10.1145/3555170

  • J.E. Sandubete, A. Rodríguez-Fuertes, P. Reinares-Lara (2022) ANALYSIS OF THE IMPACT OF THE TEACHER’S PRESENCE IN AN ONLINE TRAINING SESSION ON STUDENTS USING THE EYE TRACKING TECHNIQUE, ICERI2022 Proceedings, pp. 4629-4638. doi: 10.21125/iceri.2022.1113


  • Sakas, D.P., Giannakopoulos, N.T. and Trivellas, P. (2023), "Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-01-2023-0009

  • KYRK, John; GAGAS PIECHOWIAK, Sylwia. Eye-Tracking over Source Code: A Benchmarking Extension to Evaluate the Accuracy ofEyesOnTheCode. 2023.

  • Colasanti, M., Melis, G., Monaro, M. et al. Did You Commit a Crime There? Investigating the Visual Exploration Patterns of Guilty, Innocent, Honest, and Dishonest Subjects When Viewing a Complex Mock Crime Scene. J Nonverbal Behav (2023). https://doi.org/10.1007/s10919-023-00438-5

  • Wielgopolan, A., & Imbir, K. K. (2023). More than just ambivalence: the perception of emotionally ambiguous words on the spaces of origin and activation indexed by behavioural and webcambased eye-tracking correlates, Language and Cognition, 1–24. https://doi.org/10.1017/langcog.2023.43

  • Pınar Nuhoğlu Kibar (2023) The effect of instruction enriched with simple or complex visuals on developing visual literacy skills, Journal of Visual Literacy, 42:2, 89-109, DOI: 10.1080/1051144X.2023.2222260

  • Yansen, E., Faqih, A. M., Felicia, F., Tannaka, G. ., & Pratiwi, G. (2024). Facial Coding Study of the Effect of Halal Claims on Purchase Intention of Electronic Products: Linking Maslow’s Hierarchy of Needs Theory. Jurnal Indonesia Sosial Sains, 5(05), 994–1002. https://doi.org/10.59141/jiss.v5i05.1100

And here's a nice publication about cooperation with KTU from Latvia: https://www.realeye.io/case-study/egle-ktu-keen/

We are waiting for a few more articles for being published. All of them will be based on RealEye results.

Other articles:

  • Edoardo Vigo, Eye tracking tramite webcam, Real Eye


  • Real Eye: innowacyjna technologia eye-trackingowa (an interview with our CEO about RealEye's Attention&Design Score tool):


  • Come scegliere le immagini di un sito per migliorare l’esperienza utente (our customer's article):


Our own articles:

  • How UBER optimized their home page design for conversion - eye-tracking insights


  • How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing, Tech-Driven Market?


  • Heineken 0.0% video campaign — a case study with Facial Coding


  • RealEye webcam eye-tracking tool vs. AI-generated results -comparison.