Learn how to use RealEye.io - distributed webcam eye-tracking platform.

Beata Lewandowska
Written by Beata Lewandowska

Articles mentioning RealEye

Here you can find a list of scientific and non-scientific articles (already published) that are about the RealEye eye-tracking tool or just mention it.

Our whitepaper:


Scientific articles:

  • Giovanni Federico, Maria A. Brandimonte, Tool and object affordances: An ecological eye-tracking study, Brain and Cognition, Volume 135, 2019, 103582, ISSN 0278-2626, https://doi.org/10.1016/j.bandc.2019.103582
  • Federico G, Ferrante D, Marcatto F, Brandimonte MA. 2021. How the fear of COVID-19 changed the way we look at human faces. PeerJ 9:e11380 https://peerj.com/articles/11380/
  • Federico, G., Osiurak, F. & Brandimonte, M.A. Hazardous tools: the emergence of reasoning in human tool use. Psychological Research 85, 3108–3118 (2021). https://doi.org/10.1007/s00426-020-01466-2
  • Fazio, Marco & Reitano, Antonella & Loizzo, Monica. (2021). Consumer Preferences for New Products: Eye Tracking Experiment on Labels and Packaging for Olive Oil Based Dressing †. Proceedings - United States Naval Institute. United States Naval Institute. 70. 59. 10.3390/foods_2020-08124. https://doi.org/10.3390/foods_2020-08124
  • Silva-Torres, Juan-José; Martínez-Martínez, Luz; Cuesta-Cambra, Ubaldo (2020). “Diseño de un modelo de atención visual para campañas de comunicación. El caso de la Covid-19”. Profesional de la información, v. 29, n. 6, e290627.https://doi.org/10.3145/epi.2020.nov.27 (article in Spanish)
  • Jain, Gaurav & Nayakankuppam, Dhananjay & Gaeth, Gary. (2021). Perceptual anchoring and adjustment. Journal of Behavioral Decision Making. 34. https://doi.org/10.1002/bdm.2231.
  • Albrektson, M., & Xia, C. (2021), Designing the Navigation to E-services - Improving the Accessibility and Usability to Report a Crime or Loss at the Swedish Police Authority’s Website. Available from: https://hdl.handle.net/20.500.12380/303782
  • Bakker, Jildou & Deenen, Tristan & Gallé, Koen & Salomons, Mees & Vermeulen, Martijn & Yalamov, Yasen & Burch, Michael. (2020). Eye Tracking Data Analysis Using Several Visualizations and Interactions. 10.13140/RG.2.2.31679.74405
  • Menges, Raphael & Kramer, Sophia & Hill, Stefan & Nisslmueller, Marius & Kumar, Chandan & Staab, Steffen. (2020). A Visualization Tool for Eye Tracking Data Analysis in the Web. 1-5. 10.1145/3379156.3391831.
  • Lundberg, C. A., & Smith, L. (2021). Investigation of Embedded Brand Placement within Esports. Dissertation. Jönköping University. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53886
  • Jechova, R. (2018). Eye-tracking and its use in marketing, general approach, strengths and weaknesses [online]. Bachelor's thesis. Institute of Hospitality Management in Prague. Available from: https://is.vsh.cz/th/ayg1b/
  • Bel Ferreres, A. C. (2020). Metodologia per estudis d'enginyeria kansei fent servir mesures fisiològiques. Bachelor's thesis. Universitat Politècnica de Catalunya. Available from: http://hdl.handle.net/2117/333041
  • Szalach, A. Eyetracking w procesie ewaluacji systemów e-learningowych. (2020). Informatyka w Edukacji, XVII UMK Toruń. Available from: https://iwe.mat.umk.pl/iwe20/tom-iwe2020/45.pdf
  • Murali, M., & Çöltekin, A. (2021). Conducting eye tracking studies online. In Proceedings of the Workshop on Adaptable Research Methods for Empirical Research with Map Users, Virtual Workshop (Vol. 6). Available from: https://cogvis.icaci.org/21_adaptable/Murali.pdf
  • Andreoli, T. P., & Nogueira, A. C. (2021). Falsos discursos mercadológicos: Greenwashing x Bluewashing. Revista Pensamento Contemporâneo em Administração, 15(2), 69-87. https://doi.org/10.12712/rpca.v15i2.48890
  • Giovanni Federico, François Osiurak, Emanuelle Reynaud, Maria A. Brandimonte, Semantic congruency effects of prime words on tool visual exploration, Brain and Cognition, Volume 152, 2021, 105758, ISSN 0278-2626, https://doi.org/10.1016/j.bandc.2021.105758.
  • Vaculčíková, S. (2021). Neuromarketing a spotřební chování. Dissertation. Univerzita Tomáše Bati ve Zlíně. Available from:  http://hdl.handle.net/10563/47132
  • Giovanni Federico, François Osiurak, Maria Antonella Brandimonte et al. The visual encoding of graspable unfamiliar objects, 03 August 2021, PREPRINT (Version 1) available at Research Square [https://doi.org/10.21203/rs.3.rs-766686/v1]

And here's a nice publication about cooperation with KTU from Latvia: https://www.realeye.io/case-study/egle-ktu-keen/

We are waiting for a few more articles for being published. All of them will be based on RealEye results.

Other articles:

  • Edoardo Vigo, Eye tracking tramite webcam, Real Eye


  • Real Eye: innowacyjna technologia eye-trackingowa (an interview with our CEO about RealEye's Attention&Design Score tool):


  • Come scegliere le immagini di un sito per migliorare l’esperienza utente (our customer's article):


Our own articles:

  • How UBER optimized their home page design for conversion - eye-tracking insights


  • How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing, Tech-Driven Market?


  • Heineken 0.0% video campaign — a case study with Facial Coding


  • RealEye webcam eye-tracking tool vs. AI-generated results -comparison.