Publications featuring RealEye

RealEye has been mentioned in various publications, including industry blogs, scientific research papers, and media articles. These references cover its use in eye-tracking research, UX design, marketing analytics, and behavioral studies. Below is a list of publications that have discussed RealEye and its applications. For more examples, visit our blog: RealEye in Action.

RealEye's Publications

• RealEye White Paper
• Wisiecka, K., Krejtz, K., Krejtz, I., & Duchowski, A. (2022, November). Dynamics of visual attention during online lectures - evidence from webcam eye tracking. In EdMedia+ Innovate Learning (pp. 1220-1230). Association for the Advancement of Computing in Education (AACE).
• Wisiecka, K., Krejtz, K., Krejtz, I., Sromek, D., Cellary, A., Lewandowska, B., & Duchowski, A. (2022, June). Comparison of webcam and remote eye tracking. In 2022 Symposium on eye tracking research and applications (pp. 1-7).
• Cellary, A. (2020, October 22). Heineken 0.0 video campaign: A case study with facial coding. Medium. https://acellary.medium.com/heineken-0-0-video-campaign-a-case-study-with-facial-coding-174897f5e774
• Cellary, A. (2020, May 18). RealEye webcam eye-tracking tool vs. AI-generated results: Comparison. Medium. https://acellary.medium.com/realeye-webcam-eye-tracking-tool-vs-ai-generated-results-comparison-42cbf29e037f
• Cellary, A. (2019, August 12). How can you know if your billboard is catchy enough to generate leads in today’s ever-changing market? Medium. https://acellary.medium.com/how-can-you-know-if-your-billboard-is-catchy-enough-to-generate-leads-in-todays-ever-changing-e042258354af
• Cellary, A. (2019, July 2). How Uber changed its main page to optimize conversion: Investigated with eye-tracking tool. UX Planet. https://uxplanet.org/how-uber-changed-its-main-page-to-optimize-conversion-investigated-with-eye-tracking-tool-e4241b347e3d

Scientific Articles

• Sakas, D. P., Giannakopoulos, N. T., & Trivellas, P. (2024). Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector. International Journal of Bank Marketing, 42(6), 1282-1312.
• Wielgopolan, A., & Imbir, K. K. (2024). More than just ambivalence: The perception of emotionally ambiguous words on the spaces of origin and activation indexed by behavioural and webcam-based eye-tracking correlates. Language and Cognition, 16(2), 401-424.
• Yansen, E., Faqih, A., Felicia, F., Tannaka, G., & Pratiwi, G. (2024). Facial coding study of the effect of halal claims on purchase intention of electronic products: Linking Maslow's hierarchy of needs theory. Jurnal Indonesia Sosial Sains, 5(5), 994-1002.
• Federico, G., Osiurak, F., Brandimonte, M. A., Salvatore, M., & Cavaliere, C. (2023). The visual encoding of graspable unfamiliar objects. Psychological Research, 87(2), 452-461.
• Andreoli, T. P., & de Assis Vieira, B. (2022). "Oi, Meu Nome É…" x" Me Poupe": Influenciadores Digitais e a Reação dos Consumidores. Revista Gestão & Conexões, 11(1), 39-60.
• Ponce, B. V. A., & Garay, G. O. R. (2022). Actitud del prosumidor ante la publicidad bumper de YouTube: Un análisis de seguimiento ocular. Ámbitos. Revista Internacional de Comunicación, (56), 143-163.
• Zhong, S., Rosset, L., Papinutto, M., Lalanne, D., & Alavi, H. S. (2022). Binaural audio in hybrid meetings: Effects on speaker identification, comprehension, and user experience. Proceedings of the ACM on Human-Computer Interaction, 6(CSCW2), 1-24.
• Andreoli, T. P., & Nogueira, A. C. V. (2021). Falsos discursos mercadológicos. Revista Pensamento Contemporâneo em Administração, 15(2), 69-87.
• Federico, G., Ferrante, D., Marcatto, F., & Brandimonte, M. A. (2021). How the fear of COVID-19 changed the way we look at human faces. PeerJ, 9, e11380.
• Federico, G., Osiurak, F., & Brandimonte, M. A. (2021). Hazardous tools: the emergence of reasoning in human tool use. Psychological Research, 1-11.
• Federico, G., Osiurak, F., Reynaud, E., & Brandimonte, M. A. (2021). Semantic congruency effects of prime words on tool visual exploration. Brain and Cognition, 152, 105758.
• Fazio, M., Reitano, A., & Loizzo, M. R. (2020). Consumer preferences for new products: Eye tracking experiment on labels and packaging for olive oil based dressing. In Proceedings (Vol. 70, No. 1). MDPI.
• Silva-Torres, J. J., Martínez-Martínez, L., & Cuesta-Cambra, U. (2020). Diseño de un modelo de atención visual para campañas de comunicación. El caso de la Covid-19. Profesional de la Información, 29(6).
• Federico, G., & Brandimonte, M. A. (2019). Tool and object affordances: an ecological eye-tracking study. Brain and cognition, 135, 103582.
  
  

Theses and Educational Research

• Kyrk, J., & Gagas Piechowiak, S. (2023). Eye-tracking over source code: A benchmarking extension to evaluate the accuracy of EyesOnTheCode (Bachelor’s thesis). Department of Communication, Quality Management and Information Systems, Mid Sweden University.sch
• Navarrete Benalcazar, R. P. (2022). Transformación digital del marketing tradicional: Caso de estudio “Premium Level” (Bachelor's thesis). Universidad Técnica del Norte, Facultad de Ciencias Administrativas y Económicas.
• Pūkienė, I. (2022). Vizualiojo vartotojų dėmesio, jo stimulų ir požiūrio į reklamą sąsajos tradicinių ir neuromarketingo tyrimų integravimo kontekste (Master's thesis). Kaunas University of Technology, Faculty of Economics and Business.
• Albrektson, M., & Xia, C. (2021). Designing the navigation to e-services: Improving the accessibility and usability to report a crime or loss at the Swedish Police Authority’s website (Master's thesis). Department of Computer Science and Engineering, Chalmers University of Technology, University of Gothenburg.
• Lundberg, C. A., & Smith, L. (2021). Investigation of Embedded Brand Placement within Esports  (Dissertation). Jönköping University.
• Vaculčíková, S. (2021). Neuromarketing a spotřební chování (Master's thesis). University of Tomas Bata in Zlín, Faculty of Multimedia Communications.
• Bel Ferreres, A. C. (2020). Metodologia per estudis d'enginyeria kansei fent servir mesures fisiològiques (Bachelor's thesis). Universitat Politècnica de Catalunya.
  
  

Conferences

• Alsalem, T. S., Alismail, M. A., & Alshamari, M. A. (2022). A combined approach for usability evaluation of an e-commerce website: Remote usability testing, eye-tracking, and SUS techniques. In Proceedings of the International Conferences on Interfaces and Human-Computer Interaction 2022; and Game and Entertainment Technologies 2022.
• Caneppele, N. R., Serra, F. A. R., & Pinochet, L. H. C. (2022). Influence of professional profile and organizational structure in the allocation of attention of individuals. In Proceedings of the X SINGEP and 10th International Conference of the CYRUS Institute of Knowledge. Centro Universitário Unihorizontes, UNINOVE – Universidade Nove de Julho, Universidade Federal de São Paulo.
• Sandubete, J. E., Rodríguez-Fuertes, A., & Reinares-Lara, P. (2022). Analysis of the impact of the teacher’s presence in an online training session on students using the eye-tracking technique. In ICERI2022 Proceedings (pp. 4629-4638). IATED.
• Sarvi, F., Heuss, M., Aliannejadi, M., Schelter, S., & de Rijke, M. (2022). Understanding and mitigating the effect of outliers in fair ranking. In Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining (pp. 861-869).
  
  

Other publications

• Vigo, E. (2020, October 22). Eye-tracking tramite webcam. Toolperstartup. https://www.toolperstartup.com/marketing-automation-tools/eye-tracking-tramite-webcam/
• Birska, E. (2020, May 28). Real eye – innowacyjna technologia eye-trackingowa. Mspark. https://mspark.ac/real-eye-innowacyjna-technologia-eye-trackingowa/

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