---
title: Publications featuring RealEye
description: Learn about RealEye's role in eye-tracking research through various academic and industry publications.
---

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# Publications featuring RealEye

## Learn about RealEye's role in eye-tracking research through various academic and industry publications.

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RealEye has been mentioned in various publications, including industry blogs, scientific research papers, and media articles. These references cover its use in eye-tracking research, UX design, marketing analytics, and behavioral studies. Below is a list of publications that have discussed RealEye and its applications. For more examples, visit our blog: [RealEye in Action](https://www.realeye.io/blog/realeye-in-action).

### RealEye's Publications

### Scientific Articles

- Tsabitah, L., Indah, D. R., Firdaus, M. A., Lestari, E., & Gumay, N. K. P. (2025). [Analysis of Visual Attention and Usability on the Gramedia Digital Website Display Using the Eye Tracking Method \[Analisis Perhatian Visual dan Usability Pada Tampilan Website Gramedia Digital Menggunakan Metode Eye tracking\]](https://jurnal.itg.ac.id/index.php/algoritma/article/view/3073). *Jurnal Algoritma*, *22*(2), 2204-2216.
- Abdelhamid, M. Z., Gabreel, M. S. A., & Shoukry, E. S. (2025). [The impact of concept mapping designs in a synchronous distance learning environment on learning outcomes and visual attention \[تأثير تصميمات خرائط المفاهيم في بيئة تعلم تزامنية عن بعد على نواتج التعلم والانتباه البصري\]](https://molag.journals.ekb.eg/article_462207_8fdd66eac1e19e4de58b0cd10c55f413.pdf). *The Scientific Journal of the Faculty of Specific Education – Menoufia University*, 12(44), 1–72.
- Sushchenko, O., Kasenkova, K., Pohuda, N., & Petrova, M. (2025). [Implementation of Eye-Tracking Technology in the Domestic Tourism Marketing Complex](https://www.mdpi.com/2673-5768/6/2/94). *Tourism and Hospitality*, 6(2), 94.
- Wang, M., & Paracha, S. (2025). [Where Words Are Restrained, the Eyes Often Talk a Great Deal! Understanding Graduate Students' Reading Behaviors Through Webcam](https://books.google.com/books?hl=en&lr=&id=9TZWEQAAQBAJ&oi=fnd&pg=PA152&dq=Where+Words+Are+Restrained,+the+Eyes+Often+Talk+a+Great+Deal!+Understanding+Graduate+Students%27+Reading+Behaviors+Through+Webcam&ots=vuDuZo5nNM&sig=PLgcQVOUqDiyliH592lyeXfN6CU). In *Innovating Education with AI: Selected Proceedings of 2024 4th Asia Education Technology Symposium* (p. 152). Springer Nature.
- Uyar, A., & Uyar, K. (2024). [Examining the effectiveness of natural honey-themed advertisements using eye-tracking analysis](https://acikerisim.uludag.edu.tr/bitstreams/4415937f-2731-4c9a-8e9a-e6fb3bf3fff5/download). *Uludağ Arıcılık Dergisi – Uludag Bee Journal, 24*(1), 126–141.
- Sakas, D. P., Giannakopoulos, N. T., & Trivellas, P. (2024). [Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector](https://www.emerald.com/insight/content/doi/10.1108/ijbm-01-2023-0009/full/html). *International Journal of Bank Marketing*, *42*(6), 1282-1312.
- Wielgopolan, A., & Imbir, K. K. (2024). [More than just ambivalence: The perception of emotionally ambiguous words on the spaces of origin and activation indexed by behavioural and webcam-based eye-tracking correlates](https://www.cambridge.org/core/services/aop-cambridge-core/content/view/3809ECC7E84CA465F66B990D05B70618/S1866980823000431a.pdf/more_than_just_ambivalence_the_perception_of_emotionally_ambiguous_words_on_the_spaces_of_origin_and_activation_indexed_by_behavioural_and_webcambased_eyetracking_correlates.pdf). *Language and Cognition*, *16*(2), 401-424.
- Yansen, E., Faqih, A., Felicia, F., Tannaka, G., & Pratiwi, G. (2024). [Facial coding study of the effect of halal claims on purchase intention of electronic products: Linking Maslow's hierarchy of needs theory](https://www.researchgate.net/publication/380856931_Facial_Coding_Study_of_the_Effect_of_Halal_Claims_on_Purchase_Intention_of_Electronic_Products_Linking_Maslow's_Hierarchy_of_Needs_Theory). *Jurnal Indonesia Sosial Sains, 5*(5), 994-1002.
- Federico, G., Osiurak, F., Brandimonte, M. A., Salvatore, M., & Cavaliere, C. (2023). [The visual encoding of graspable unfamiliar objects](https://scholar.archive.org/work/zfhpbeagl5eszaf6hucsxn7yna/access/wayback/https://assets.researchsquare.com/files/rs-766686/v1/87b5035b-3c5e-4c1a-8b29-87b53707178e.pdf?c=1628014653). *Psychological Research*, *87*(2), 452-461.
- Andreoli, T. P., & de Assis Vieira, B. (2022). ["Oi, Meu Nome É…" x" Me Poupe": Influenciadores Digitais e a Reação dos Consumidores](https://periodicos.ufes.br/ppgadm/article/view/35933/24658). *Revista Gestão & Conexões*, *11*(1), 39-60.
- Ponce, B. V. A., & Garay, G. O. R. (2022). [Actitud del prosumidor ante la publicidad bumper de YouTube: Un análisis de seguimiento ocular](https://revistascientificas.us.es/index.php/Ambitos/article/download/19634/18354). *Ámbitos. Revista Internacional de Comunicación*, (56), 143-163.
- Zhong, S., Rosset, L., Papinutto, M., Lalanne, D., & Alavi, H. S. (2022). [Binaural audio in hybrid meetings: Effects on speaker identification, comprehension, and user experience](https://dl.acm.org/doi/pdf/10.1145/3555170). *Proceedings of the ACM on Human-Computer Interaction*, *6*(CSCW2), 1-24.
- Andreoli, T. P., & Nogueira, A. C. V. (2021). [Falsos discursos mercadológicos](https://www.redalyc.org/journal/4417/441768343006/441768343006.pdf). *Revista Pensamento Contemporâneo em Administração*, *15*(2), 69-87.
- Federico, G., Ferrante, D., Marcatto, F., & Brandimonte, M. A. (2021). [How the fear of COVID-19 changed the way we look at human faces](https://peerj.com/articles/11380.pdf). *PeerJ*, *9*, e11380.
- Federico, G., Osiurak, F., & Brandimonte, M. A. (2021). [Hazardous tools: the emergence of reasoning in human tool use](https://hal.science/hal-04002843/document). *Psychological Research*, 1-11.
- Federico, G., Osiurak, F., Reynaud, E., & Brandimonte, M. A. (2021). [Semantic congruency effects of prime words on tool visual exploration](https://hal.science/hal-04002837/document). *Brain and Cognition*, *152*, 105758.
- Fazio, M., Reitano, A., & Loizzo, M. R. (2020). [Consumer preferences for new products: Eye tracking experiment on labels and packaging for olive oil based dressing](https://www.mdpi.com/2504-3900/70/1/59/pdf). In *Proceedings* (Vol. 70, No. 1). MDPI.
- Silva-Torres, J. J., Martínez-Martínez, L., & Cuesta-Cambra, U. (2020). [Diseño de un modelo de atención visual para campañas de comunicación. El caso de la Covid-19](https://revista.profesionaldelainformacion.com/index.php/EPI/article/download/81086/62889). *Profesional de la Información*, *29*(6).
- Federico, G., & Brandimonte, M. A. (2019). [Tool and object affordances: an ecological eye-tracking study](https://www.sciencedirect.com/science/article/pii/S0278262619302039). *Brain and cognition*, *135*, 103582.

### Theses and Educational Research

- Lim, S. Y. J. (2025). [*Exploring the Effects of AI-Generated Pedagogical Agents in Instructional Videos on Learning*](https://search.proquest.com/openview/36af688e33e52361fec2cbbd9de1bcc4/1?pq-origsite=gscholar&cbl=18750&diss=y) (Doctoral dissertation). Columbia University.
- Prado Ching, J. S. (2025). [*Contributions of graphic design in the preservation of endangered animals in the Lambayeque Region*](https://repositorio.uss.edu.pe/bitstream/handle/20.500.12802/15054/Prado%20Ching%20Jefferson%20Steven.pdf?sequence=1&isAllowed=y) (Bachelor’s thesis). School of Arts & Business Graphic Design, Universidad Señor de Sipán.
- Kyrk, J., & Gagas Piechowiak, S. (2023). [*Eye-tracking over source code: A benchmarking extension to evaluate the accuracy of EyesOnTheCode*](https://www.diva-portal.org/smash/get/diva2:1786348/FULLTEXT01.pdf) (Bachelor’s thesis). Department of Communication, Quality Management and Information Systems, Mid Sweden University.
- Navarrete Benalcazar, R. P. (2022). [*Transformación digital del marketing tradicional: Caso de estudio “Premium Level”*](https://repositorio.utn.edu.ec/bitstream/123456789/12200/2/02%20IME%20300%20TRABAJO%20GRADO.pdf) (Bachelor's thesis). Universidad Técnica del Norte, Facultad de Ciencias Administrativas y Económicas.
- Pūkienė, I. (2022). [*Vizualiojo vartotojų dėmesio, jo stimulų ir požiūrio į reklamą sąsajos tradicinių ir neuromarketingo tyrimų integravimo kontekste*](https://epubl.ktu.edu/object/elaba:131234937/131234937.pdf) (Master's thesis). Kaunas University of Technology, Faculty of Economics and Business.
- Albrektson, M., & Xia, C. (2021). [*Designing the navigation to e-services: Improving the accessibility and usability to report a crime or loss at the Swedish Police Authority’s website*](https://odr.chalmers.se/bitstreams/0ed84285-93e5-4de4-b9fa-726ffdb4c19c/download) (Master's thesis). Department of Computer Science and Engineering, Chalmers University of Technology, University of Gothenburg.
- Lundberg, C. A., & Smith, L. (2021). [*Investigation of Embedded Brand Placement within Esports*](https://www.diva-portal.org/smash/get/diva2:1575713/FULLTEXT01.pdf)  (Dissertation). Jönköping University.
- Vaculčíková, S. (2021). [*Neuromarketing a spotřební chování*](https://digilib.k.utb.cz/bitstream/handle/10563/47132/vacul%C4%8D%C3%ADkov%C3%A1_2021_dp.pdf?sequence=-1) (Master's thesis). University of Tomas Bata in Zlín, Faculty of Multimedia Communications.
- Bel Ferreres, A. C. (2020). [*Metodologia per estudis d'enginyeria kansei fent servir mesures fisiològiques*](https://upcommons.upc.edu/bitstream/handle/2117/333041/tfg-bel-ferreres-anna-cinta.pdf) (Bachelor's thesis). Universitat Politècnica de Catalunya.

### Conferences

- Crudu, A.-R. (2025). [*A Neuromarketing – Modern techniques for effective sales*](https://repository.utm.md/bitstream/handle/5014/34466/Conf-TehStiint-UTM-StudMastDoct-2025-V4-p-137-140.pdf?sequence=1&isAllowed=y)\[*Neuromarketing – tehnici moderne pentru vânzări eficiente*\]. In *Conferința Tehnico‑Științifică a Studenților, Masteranzilor și Doctoranzilor* (Vol. IV, pp. 137–140). Universitatea Tehnică a Moldovei.
- Alsalem, T. S., Alismail, M. A., & Alshamari, M. A. (2022). [*A combined approach for usability evaluation of an e-commerce website: Remote usability testing, eye-tracking, and SUS techniques*](https://scholar.archive.org/work/apv35x72szb7jnqaxx7oyorbbe/access/wayback/http://www.iadisportal.org/components/com_booklibrary/ebooks/202205L017.pdf). In *Proceedings of the International Conferences on Interfaces and Human-Computer Interaction 2022; and Game and Entertainment Technologies 2022*.
- Caneppele, N. R., Serra, F. A. R., & Pinochet, L. H. C. (2022). [*Influence of professional profile and organizational structure in the allocation of attention of individuals*](https://submissao.singep.org.br/10singep/proceedings/arquivos/23.pdf). In *Proceedings of the X SINGEP and 10th International Conference of the CYRUS Institute of Knowledge*. Centro Universitário Unihorizontes, UNINOVE – Universidade Nove de Julho, Universidade Federal de São Paulo.
- Sandubete, J. E., Rodríguez-Fuertes, A., & Reinares-Lara, P. (2022). [*Analysis of the impact of the teacher’s presence in an online training session on students using the eye-tracking technique*](https://www.researchgate.net/profile/Julio-Sandubete/publication/365752155_ANALYSIS_OF_THE_IMPACT_OF_THE_TEACHER'S_PRESENCE_IN_AN_ONLINE_TRAINING_SESSION_ON_STUDENTS_USING_THE_EYE_TRACKING_TECHNIQUE/links/6433b03520f25554da20c046/ANALYSIS-OF-THE-IMPACT-OF-THE-TEACHERS-PRESENCE-IN-AN-ONLINE-TRAINING-SESSION-ON-STUDENTS-USING-THE-EYE-TRACKING-TECHNIQUE.pdf). In *ICERI2022 Proceedings* (pp. 4629-4638). IATED.
- Sarvi, F., Heuss, M., Aliannejadi, M., Schelter, S., & de Rijke, M. (2022). [Understanding and mitigating the effect of outliers in fair ranking](https://arxiv.org/pdf/2112.11251). In *Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining* (pp. 861-869).

### Other publications

- van Bruggen, M. (2025). *Making the Cart: The unseen cost of retail media acceleration* \[White paper\]. Retrieved from https://sites.google.com/most‑valuable.com/making‑the‑cart
- Vigo, E. (2020, October 22). *Eye-tracking tramite webcam*. Toolperstartup. [https://www.toolperstartup.com/marketing-automation-tools/eye-tracking-tramite-webcam/](https://www.toolperstartup.com/marketing-automation-tools/eye-tracking-tramite-webcam/)
- Birska, E. (2020, May 28). *Real eye – innowacyjna technologia eye-trackingowa*. Mspark. [https://mspark.ac/real-eye-innowacyjna-technologia-eye-trackingowa/](https://mspark.ac/real-eye-innowacyjna-technologia-eye-trackingowa/)

 

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