What is a heatmap, view map and fog map?

Heatmaps, view maps, and fog maps are data visualizations. They show how gazes/fixations were distributed over the item, but without information about their order. Heatmaps are graphical representations of data where values intensity is represented as colors, and view maps/fog maps are their reverses. They represent the density of gaze points/fixations on a map.

NOTE: Colors on the heatmap don't indicate any particular values.

These visualizations reveal the focus of the visual attention of all participants or per participant. To learn more about how to analyze heatmaps, read the article: How to analyze heatmaps?

To see the item view map/fog map choose the "Customize Heatmap" tab from the menu above heatmap on the heatmap dashboard: